Digital Marketing
Bachelor of Science
Why choose Digital Marketing?
Digital Marketing is an excellent complement to a traditional marketing major and includes practical training in search engine optimization, analytics, social media strategy, and automated email marketing.
Career Outlook
The median salary of a Marketing Manager was $135,030 in 2021.
Job growth for the next decade is predicted to be 10% (faster than average).
These roles can be found in companies throughout the country and in just about every industry.
One Degree That Opens All These Doors
$59,418
Social media marketing
$68,057
Search engine marketing
$125,698
Analytics
$74,153
Content management
$78,764
Mobile marketing
$71,769
Video marketing
$95,673
Interactive developer
$61,021
Email marketing
Great For: Students interested in Marketing or Business programs. Students needing to broaden their marketable skills Students with interests in both creative arts and business.
Pairs Well With: Any other business school makor. Design-related minors
What you’ll learn
- Construct effective email marketing campaigns
- Understand and apply retargeting skills
- Learn the recipes for viral growth
- Earn resume-worthy certificates for marketing analytics tools
Meet your Mentors
Nancin Dadem
Assistant Professor of Communications
Year Started at Coker 2023 Education Background Ph.D., Ohio University M.A., Bayero University B.A., University of Jos Research Background Dr. Dadem investigates the intersections of communication, health, and…